A group of people selling ideas

Author: Leng Xiao
Publisher:
Publish Date: 2004-03-01
Features: Management has long been a permanent topic and challenge in the business world. The development of enterprises is inseparable from management thought and management consulting. Among the Fortune 500 companies, more than 90% have regular cooperation with consulting firms. Between those selling ideas and those buying ideas, there is always an information gap, and consulting firms have become both a double-edged sword and a trusted partner in the business world. While it is unwise to panic in a crisis, it is also not a solution to give up due to minor setbacks. The author of this book spent a year conducting close-up visits and interactions with over 30 domestic and foreign management consulting companies. While outlining the overall picture of the Chinese consulting industry, he alsoed the clear framework for enterprises to recognize and seek consulting firms, as well as the key points of cooperation. This book is considered a groundbreaking work in the field. It not only provides important reference value for enterprises seeking management consulting firms but also greatly benefits students eager to understand and enter the management consulting industry. For general managers, it is also an excellent management reading material that is both engaging and informative.