Experts Teach You to Open a Prosperous Business - 100 Small Ideas for Beauty and Hair Salons

Author: Le Le
Publisher:
Publish Date: 2005-12-01
Features:
1. Choosing the Right Location to Open a Store
In recent years, the beauty industry has been developing towards specialization, chain operations, and internationalization. The fierce competition among businesses in the industry is also intense. If your beauty salon lacks unique features or even basic conditions to attract customers, failure is inevitable. To win the battle in this competition, finding a suitable location to open a store is particularly important. Currently, housing prices and land prices are often prohibitive, and finding a location is difficult with intense competition. Rent becomes a major headache for business owners. Many believe that securing a spot in a prime location is half the battle, but in reality, substantial costs for personnel, marketing, rent, and other expenses will follow, making it hard to breathe. The benefits and profits may even be far less than choosing a beauty salon in a non-prime area. Therefore, it is recommended that business owners select a "suitable" location rather than a "good and expensive" one before opening a store. How to find a "suitable" location depends on meticulous and thorough commercial district research. From the research results, we can understand the scope, characteristics, structure, customer demographics, consumption levels, traffic flow, and transportation conditions of the commercial district. Specifically, it can be divided into the following stages: commercial district selection, data collection, and commercial district analysis.
Commercial District Selection
The location for a beauty salon is generally best chosen in residential areas with high population density, as most consumers prefer to use nearby facilities and consume locally. However, if the population in this area increases rapidly, competition will also become more intense. Additionally, the beauty industry is a service industry that requires a certain ambiance and a quiet environment, making it unsuitable to choose a location in a bustling and noisy downtown area. The store does not necessarily have to be on the ground floor: as long as the commercial district is conveniently accessible, crowded with people, has a prominent signboard, and is on a higher floor, that is acceptable. Therefore, when selecting a location, the three key elements of the commercial district should be considered first:
① There are many residents around the location, meaning consumer living conditions;
② The location has convenient transportation facilities, meaning transportation convenience;
③ There are nearby institutions or facilities that attract crowds, meaning traffic flow conditions.
These three key elements of the commercial district are very important and cannot be missing. They should be used as the basic framework in the second stage (data collection) and the third stage (assessment and analysis) of commercial district research. Of course, in addition to considering these three elements, it is also important to pay attention to some unstable factors, such as how changes in train stations or road modifications might affect traffic flow.
Data Collection
After selecting the commercial district, the work of collecting data that affects commercial operating conditions must begin. If this task is not carried out properly, it will affect the third stage of commercial district analysis and, in turn, the formulation of the beauty salon's business strategy. Since there are many items to investigate, we will only list the required data items for the three key elements of the commercial district mentioned above for reference.
① Consumer living conditions: including the general situation of population, households, and population density in the commercial district; the consumption level and habits in the commercial district; the structure of the commercial district—commercial areas, office areas, residential areas, mixed areas—and whether future urban plans will affect the structure of the commercial district.