Experts Teach You to Open a Prosperous Store - 100 Small Ideas for a Fashion Store

Author: Le Le
Publisher:
Publish Date: 2005-12-01
Features:
1. Essential Population Survey Before Opening a Store
The number of residents and family composition around the store can be referenced from the household registration population records and census data stored in the sub-district office and police station of the selected location. The survey items include:
1. Number of Permanent Residents
2. Families and Composition
3. Population Density
4. Education Level
5. Industries Involved
6. Natural Growth Rate
7. Social Growth Rate
8. Average Household Income
9. Number of Daytime Floating Population
10. Age Composition
11. Annual Family Expenditure and Expenditure Structure
Below are descriptions of some key items:
1. Family Population and Income Level
Family status is a basic factor affecting consumer demand. Family characteristics include: population, age of family members, income status, etc. For example, the average income per household and the distribution of household income will significantly impact future store sales. If the average household income in the area increases, it will raise families' requirements for the quantity, quality, and grade of goods they purchase. The size of the family will also greatly affect future store sales. For instance, a young couple with two people in the family tends to pursue fashionable, personalized, and small-batch shopping; while a family of three (with one only child) focuses almost entirely on children's needs in their consumption. The age of family members will also lead to different demands for goods. For example, aging families tend to buy health products, fitness equipment, and nutritional foods, whereas families with children focus more on children's food and toys.
2. Population Density
The population density of an area can be determined by the number of people or households per square kilometer. The higher the population density in an area, the larger the scale of the store that can be selected. To calculate the daytime population of an area, subtract the number of young children from the household registration population and add the number of people working or studying in the area, then subtract those working or studying outside the area. Randomly flowing traffic is not included in the survey. Areas with high daytime population density are often office districts, school and cultural areas. For areas with a high daytime population, it is important to analyze their consumer demand characteristics and adjust operations accordingly, such as extending business hours or adding convenience services. In high-density areas, the distance to commercial facilities is shorter, which can increase shopping frequency. In contrast, low-density areas have lower attractiveness and fewer customer visits.
3. Customer Traffic
When evaluating geographical conditions, it is essential to carefully measure the flow of pedestrians passing by the location, which is the future store's customer traffic. The size of the pedestrian flow is closely related to the number of people boarding and alighting. The key points for surveying boarding and alighting passengers include: the historical changes in the number of passengers boarding and alighting over the years. Areas with a higher number of boarding and alighting passengers are more favorable. If the number of passengers decreases and there is no new transportation to replace it, the commercial area's population may also decline. Based on the age composition of customers entering and exiting the station, the needs of different age groups can be understood. Generally, surveying densely populated areas is a key focus for businesses when selecting a location. For example: residential population clusters. Such as newly built communities.