Cultural Industry Policy and Regulations

Author: Cai Shangwei et al.
Publisher:
Publish Date: 2006-04-01
Features: Introduction to Cultural Industry is an invaluable general textbook that systematically introduces the cultural industry, tailored to the context of China. It is suitable for core courses in journalism and communication disciplines and related fields at universities. Grounded in historical facts and supported by cultural theory and industrial economics theory, the book meticulously examines and analyzes fundamental theories, applied theories, management decision-making theories, and the developmental history of the cultural industry. It covers eight parts: the concepts of cultural industry and related fields, the developmental history of cultural industry in the world and China, the economic operation principles of the cultural industry, the relationship between historical culture and the cultural industry, the role of science and technology in the cultural industry, and the systems and regulations of the cultural industry. The book integrates theoretical achievements from multiple disciplines, offering theoretical innovation and personalized insights, demonstrating originality and inspiration. Additionally, its rich and vivid case studies, combined with an accessible writing style, make the book highly practical and readable.