Tourism Administration Management

Author: Yan Youbing
Publisher:
Publish Date: 2006-09-01
Features: With this purpose in mind, the development requirements of the 21st-century tourism industry and the earnest expectations of teachers and students, we have made necessary supplements and revisions to this series of textbooks based on the planning and industry requirements for tourism disciplines by the Ministry of Education and the State-owned Tourism Administration. This ensures the scientificity and authority of the textbooks. Compared to the original textbooks, this edition pays attention to the scientificity, targeting, and standardization of curriculum design and textbook writing, making the entire series more suitable for discipline teaching and industry development requirements. On this basis, this edition emphasizes the research content of the textbooks, aiming to advocate the seriousness of textbook writing and the research nature of higher education, avoiding simplistic and repetitive phenomena in textbook writing, and reflecting the standardization and originality that should be embodied by national key textbooks. It can be said that this edition of the textbooks is closer to the actual teaching practice of tourism majors in universities and colleges in our country, strictly designing and arranging textbook content according to curriculum design and teaching objectives, fully ensuring the advanced nature and research nature of higher education textbooks.