Li Shengchuan's School of Creativity

Author: Tsai Sheng-chuan
Publisher:
Publish Date: 2006-09-01
Features: In the era of the creative economy, creativity has become the core competitiveness of individuals and organizations. But can creativity be "learned"? How should it be "learned"? Is there a discipline that can systematically and step-by-step teach people how to learn creativity? Creative master Tsai Sheng-chuan believes: "Creativity can be 'practiced'!" He believes that while creativity is mysterious, it is learnable and manageable. Tsai Sheng-chuan has accumulated years of creative experience and insights from teaching creativity, breaking through past creative styles, and has written his personal professional work, Tsai Sheng-chuan's School of Creativity. This book does not ramble about theater art but proposes a practical "Creativity Pyramid" through a systematic structure, hoping to find a path for readers to "learn" creativity. Tsai Sheng-chuan's School of Creativity is the first practical tool book in China to systematize and step-by-step explain creativity. It introduces a pyramid concept for the first time to explain the thinking framework of the creative process, serving as a desk reference for corporate managers and marketing advertisers in the era of the creative economy. In the era of the creative economy, creativity has become the core competitiveness of individuals and organizations. But can creativity be "learned"? How should it be "learned"? Is there a discipline that can systematically and step-by-step teach people how to learn creativity? Creative master Tsai Sheng-chuan believes: "Creativity can be 'practiced'!" He believes that while creativity is mysterious, it is learnable and manageable. Tsai Sheng-chuan has accumulated years of creative experience and insights from teaching creativity, breaking through past creative styles, and has written his personal professional work, Tsai Sheng-chuan's School of Creativity. This book does not ramble about theater art but proposes a practical "Creativity Pyramid" through a systematic structure, hoping to find a path for readers to "learn" creativity. Tsai Sheng-chuan's School of Creativity is the first practical tool book in China to systematize and step-by-step explain creativity. It introduces a pyramid concept for the first time to explain the thinking framework of the creative process, serving as a desk reference for corporate managers and marketing advertisers in the era of the creative economy.