Entrepreneurship - (5th Edition)

Author: Peter
Publisher:
Publish Date: 2004-05-01
Features: During the creation and promotion of a new enterprise, entrepreneurs bear the sole responsibility and risks of initiating and driving the company from the bottom up. The study of entrepreneurship abroad primarily focuses on small and medium-sized enterprises, while in China, even large enterprises still suffer from a lack of entrepreneurial spirit and entrepreneurs. Entrepreneurship, whether in developed or developing countries, is gaining increasing attention. This book discusses the problems and challenges faced in creating a new enterprise. The content of this book is divided into four parts: Part I introduces theories and perspectives on entrepreneurship and the entrepreneurial process, the nature of entrepreneurs, and their role in entrepreneurship and economic development. Part II discusses all the activities involved in the establishment of a new enterprise and business planning. Part III covers the financial activities of new enterprises, as well as the concepts of venture capital and entrepreneurial capital. Part IV introduces the life cycle management of new enterprises, including the establishment, growth, and termination of new enterprises. Each part of this book is equipped with cases, exercises, websites of some enterprises, and recommended reading materials for further exploration. This book is not only suitable as a college textbook but also provides specific and systematic guidance on the entrepreneurial process for entrepreneurs. The target readers of this book include college students, entrepreneurs, and business management personnel.