Ferrari Legend

Author: Christina Opemann
Publisher:
Publish Date: 2006-09-01
Features: At the age of 10, a child with a passion for cars has the blood of loving cars boiling in his body. He struggles for his dreams and ultimately creates history, realizes his dreams, and his own experience becomes a legend. 4000 handcrafted, a crystallization of art and technology, extraordinary performance, magnificent and elegant appearance, a symbol of successful entrepreneurs and luxurious life. The massive body, powerful 12-cylinder engine, roaring during operation, and lightning-fast speed make it seem like a dream lover, captivating people. Carrying the spirit of adventure and courage, spreading dreams and hope, making all red car enthusiasts around the world go crazy and be utterly enchanted. 14 driver championships, 14 team championships, 182 victories, 178 pole positions. The only team to participate in all F1 seasons, the only team to manufacture all racing car parts – this is Ferrari. The history of Ferrari is a thrilling and fascinating success story, and people may have many questions: How did the Ferrari people successfully build their brand? How is the tradition of handcrafted luxury cars maintained within a large automotive group? As the holder of the F1 racing world championship record, the Ferrari team has had a huge impact on F1 racing. What secrets lie behind the admirable success of the Ferrari team? Christina Opemann attempts to explain these questions in her book. This book can be considered a vivid textbook on management. At the age of 10, a child with a passion for cars has the blood of loving cars boiling in his body. He struggles for his dreams and ultimately creates history, realizes his dreams, and his own experience becomes a legend. 4000 handcrafted, a crystallization of art and technology, extraordinary performance, magnificent and elegant appearance, a symbol of successful entrepreneurs and luxurious life. The massive body, powerful 12-cylinder engine, roaring during operation, and lightning-fast speed make it seem like a dream lover, captivating people. Carrying the spirit of adventure and courage, spreading dreams and hope, making all red car enthusiasts around the world go crazy and be utterly enchanted. 14 driver championships, 14 team championships, 182 victories, 178 pole positions. The only team to participate in all F1 seasons, the only team to manufacture all racing car parts – this is Ferrari. The history of Ferrari is a thrilling and fascinating success story, and people may have many questions: How did the Ferrari people successfully build their brand? How is the tradition of handcrafted luxury cars maintained within a large automotive group? As the holder of the F1 racing world championship record, the Ferrari team has had a huge impact on F1 racing. What secrets lie behind the admirable success of the Ferrari team? Christina Opemann attempts to explain these questions in her book. This book can be considered a vivid textbook on management.