PR Planning

Author: Zhao Ju
Publisher:
Publish Date: 2006-08-01
Features: "Public Relations Planning" is a part of the "Business Planning Series," authored by teachers such as Zhao Ju and Wang Xiaoling from Chongqing Technology and Business University, who possess rich experience in planning, public relations teaching, research, and practical operations. As an important category of business planning and a crucial step in the public relations process, public relations planning involves identifying specific public relations issues that an organization needs to address before implementing PR activities. It requires analyzing and comparing various relevant factors and conditions, adhering to scientific principles and methods, applying knowledge and experience, and fully utilizing imagination and creativity to determine the theme and strategy of PR activities. Subsequently, it involves developing the optimal activity plan. The book consists of ten chapters, introducing and analyzing theories of public relations and public relations planning, internal public relations planning, customer relationship planning, PR communication planning, government, community, and investor relationship planning, crisis management planning, special event planning, requirements for PR planning personnel, and writing PR planning proposals. The book is characterized by its theoretical foundation and greater emphasis on practical operations. The chapter structure is organized along two main lines: target audiences and events. Based on research into classic works in public relations, it incorporates the latest achievements in PR planning, drawing on the authors' decade-long experience in teaching, researching, and practicing business planning and public relations, as well as lessons learned from practical experience. The book is highly practical and instructional.