Business Negotiation English - Language Skills and Business Customs

Author: Ding Hengqi
Publisher:
Publish Date: 2005-07-18
Features: In international business negotiations, a certain level of negotiation knowledge and skills, combined with strong English expression ability, will increase your chances of success. The language techniques and business customs in this book, along with accurate, natural, and fluent English expression, will bring you the "Triple Effect," which includes effectiveness (enhancing your confidence and giving the other party an impression of competence), efficiency (ensuring smooth negotiations, saving time, effort, and expenses), and benefits (reaching agreements and signing contracts). It is suitable for students and professionals in foreign trade and economic relations as a reading and reference book.
In international business negotiations, a certain level of negotiation knowledge and skills, combined with strong English expression ability, will increase your chances of winning. Accurate, natural, and fluent English expression will bring you the "Triple Effect," which includes effectiveness (boosting your confidence and giving the other party an impression of competence), efficiency (ensuring smooth negotiations, saving time, effort, and expenses), and benefits (reaching agreements and signing contracts). The outstanding feature of this book is learning English through negotiation content, with an emphasis on the use of the English language and understanding foreign cultures. The content covers various aspects of international business negotiations and different settings. Each unit includes the following: business negotiation dialogues, common English expressions, and business customs of various countries.
There are 23 negotiation dialogues in the book, covering a wide range of practical and natural language, mostly adapted from original English works. The negotiation English section includes hundreds of compiled negotiation sentences. The negotiation dialogues also contain over 200 negotiation phrases, most of which are downloaded from the internet. The business customs of various countries cover the customs, etiquette, and economic of dozens of countries, with detailed content that serves as both language material for learning English and a valuable reference for practical use.
The target readers of this book include students and professionals in foreign trade and economic relations, as well as employees working in foreign-related enterprises. From this book, they can learn how to conduct meetings in English, create a positive atmosphere, engage in discussions, express opinions, persuade others, counter opponents, reach agreements, and master various habitual expressions and specialized terms for different business negotiation settings.