Media Economics

Author: Zhi Tingrong Translated
Publisher:
Publish Date: 2005-09-22
Features: This is a superior work with a well-structured approach. By introducing economic concepts and perspectives, the book analyzes various phenomena and issues in media behavior. The reading interface is quite user-friendly. The author has created a writing method that starts with concepts and proceeds with logical deduction, with abundant examples and applications of principles throughout the book. Its insights into markets, competition, pricing, consumer behavior, regulation, and other factors guiding media operations in the contemporary environment are gems of wisdom. — Robert G. Picard, International Business School, J?nk?ping University, Sweden
This may be the most comprehensive and rigorous book available on the economics of the media industry. For a long time, I have been hoping for a work that combines conceptual depth with an international perspective, and Media Economics fully meets this requirement. — Philip M. Napoli, Director, Donald McGannon Communication Research Center, Fordham University, USA
In this concise and clear text, the author weaves microeconomic tools into an empirical analysis of the media industry and related policies. The examples described in the book cover a wide range of media beyond traditional boundaries and incorporate new advancements in digital technology. This book is suitable for courses in applied microeconomics, media studies, communication theory, and journalism. — Christopher Moore, Emeritus Professor, Carleton University, Canada
This is absolutely the most comprehensive and rigorous media economics book available today. It is written in a concise style without using complex mathematical techniques. It vividly explains the economic principles and concepts needed to understand media firms, industries, and policies, extending this analysis to the realities of media in the contemporary world. — Alan Brown, Griffith University, Australia
This book explores media issues starting from concepts, demonstrating how to apply economic principles to analyze various media topics and problems through numerous cases and examples as it elucidates these principles.