Red Black Kelon

Author: He Zhima
Publisher:
Publish Date: 2003-07-01
Features: Once one of China's most rapidly growing home appliance companies, it was favored by investors. From producing thousand refrigerators to achieving "national sales leader," it took seven years; from generating a profit of 600 million yuan to incurring a loss of 156 million yuan, it only took two years. Four generations of entrepreneurs succeeded one another, their fortunes intertwined, as a highly idealistic company grew through twists and turns, ultimately reborn in tragedy. This is a "blood-and-sweat" work by a young manager, and a contemporary "Lament of the Departed" about the growth of Chinese enterprises.