Negotiation Art

Author: Lin Weixian
Publisher:
Publish Date: 2006-09-01
Features: Negotiation is a part of our lives, and you may face it at every moment. How can you get what you want from negotiation? How can you master the best negotiation methods and techniques? This book integrates internationally leading negotiation theories with the author's personal practical experience, presented in a seamless and clear manner. It provides the best guide for you to quickly become a negotiation expert. The book points out that skilled negotiation can protect your interests and lead to a win-win situation. Skilled negotiators are not born; everyone can become an outstanding negotiator through serious study of negotiation skills and dedicated accumulation of negotiation experience. It emphasizes that true advantage negotiation is about achieving mutual benefit and win-win outcomes, and proposes the core concept that every penny gained from negotiation is pure profit.