E-commerce

Author: Zhang Runtong
Publisher:
Publish Date: 2005-09-01
Features: This book is the core textbook for the 2004 National Excellent Course on E-commerce, accompanied by a comprehensive teaching support system that includes multimedia teaching materials and teaching reference books, forming a three-dimensional teaching solution for the E-commerce course. The book consists of 15 chapters, providing a comprehensive and systematic introduction to the overall framework and main content of e-commerce, enabling readers to gain a clear and complete understanding of e-commerce after reading it. The book emphasizes the maturity and completeness of relevant concepts, theories, and applications, reflecting its textbook characteristics. At the same time, it emphasizes the cutting-edge nature of research findings, striving to reflect the new development trends in e-commerce. This book can be used as a textbook for senior undergraduate and graduate students in majors such as E-commerce, Computer Applications, Information Management, Economic Trade, and Business Administration.