Refined Sales - 36 Key Details That Determine Sales Success

Author: Xue Qian
Publisher:
Publish Date: 2006-08-01
Features: II. Pay Attention to Details
Recently, the research results of the Carnegie Foundation show that 15% of a person's success in getting a job, maintaining a job, and advancing in their career depend on their knowledge, while 85% depend on their ability to interact with others. To become a seasoned salesperson, you must master the full range of interpersonal skills. People are always accustomed to judging others based on their appearance at first glance. When dealing with clients, in addition to being well-dressed, small details such as hygiene should not be overlooked.
Hair – Hair can reflect a person's mental state. Professional salespeople need to keep their hair well-groomed and maintained. There is no doubt that you should avoid trendy or avant-garde hairstyles. Even if you are a die-hard fan of Beckham, you should not get a hairstyle like his. If you still want to win orders, it is best to opt for a more mainstream hairstyle.
Ears – The inside of your ears must be clean. Men should not wear any earrings or ear accessories. Women's earrings and ear accessories should also be conservative and reflect a dignified and elegant style.
Eyes – Eyes should be clean, and there should be nothing unclean near them. Women's eye makeup should not be overly exaggerated. In fact, it is best for female salespeople to wear light makeup. Eyeglasses should also be kept clean.
Nose – No nose hair should be visible outside the nostrils. Men who smoke should pay attention to their nostrils—if there are obvious signs of smoking, they should clean them.
Mouth – Teeth must be clean, and there should be no unpleasant odor in the mouth. Women's lipstick should be in a subtle color.
Beard – The beard should be clean-shaven. Regardless of your age, as a salesperson, you should not have a beard. This is because China differs from the West; in the past few decades, the traditional in China has been for men to keep beards short or shaved, and many people do not prefer men with beards.
Hands – Nails should be trimmed neatly, and hands should be kept clean. Imagine how you feel when you shake hands with someone with dirty hands. It is best for women to keep their nails in their natural color. If they choose to wear nail polish, it should be a subtle shade.
Business Card Case – It is best to use a high-quality business card case. If your company has customized business card cases, you must use them. You can also give your company's business card cases to clients as gifts.
Note-taking Supplies – Prepare all the stationery you may need during negotiations and ensure they are easily accessible. If you rummage through your bag for ages and still can't find the pen you need, it will greatly undermine your image of being efficient and capable. Prepare a decent notebook and use it every time to record negotiation content, so your meeting materials are always easy to find. It is best to use high-quality ballpoint pens.
If you prefer to use fountain pens, make sure there is enough ink in them when you need to write.