Floral Design and Flower Shop Operations: A Comprehensive Guide

Author: Fan Weiwei
Publisher:
Publish Date: 2006-09-01
Features: From a business perspective, a flower shop can be considered a typical small-scale operation. However, running a flower shop is not as easy as it seems, after all, flowers are living things, and the flower business is a high-risk industry. Flowers start to depreciate the moment they are purchased, and if the business is not doing well, you can only watch helplessly as they wilt and rot. Some high-end flowers cannot be ordered in large quantities, as selling them off is not guaranteed, and the losses would be too great. But if you don’t sell high-end flowers, you might miss out on high-profit orders, which again requires a lot of thought. This book aims to provide you with practical tips for opening a flower shop, insights into the methods and experiences of running one, as well as some useful floral design knowledge. We hope that those who dream of opening a flower shop will find something valuable in this book.