Event Planning and Management

Author: Lu Xiao
Publisher:
Publish Date: 2006-08-01
Features: Based on actively learning from and absorbing advanced concepts, perspectives, and methods of event planning and management from abroad, this book integrates planning and management, combining China's national conditions and the realities of festival event development. It adopts project management methods to construct its framework and uses a large number of successful and unsuccessful case studies to explain how to manage events.