Travel Agency Operations and Management

Author: Wang Tiying
Publisher:
Publish Date: 2006-08-01
Features: With the development of society, the tourism industry has become one of the most rapidly growing and largest industries in the global economy. Its industrial position and economic role in urban economic development have gradually strengthened, and its driving effect on urban economy, its impetus to social employment, and its promotion of culture and environment are becoming increasingly evident. Tourism is one of the pillar industries of China's economic development. In the tourism industry, travel agencies should hold a leading position and play a market-oriented role. However, in China, the current travel agencies can at most be described as agents. Based on years of work and teaching experience, and drawing on theories from management, economics, and marketing, the author elaborates on the topic of travel agency operation and management from the perspectives of travel agency business strategy (What does the travel agency do?), travel agency management strategy (How does the travel agency do?), travel agency talent strategy (Who does the travel agency do?), and travel agency cultural strategy (Who am I?). This book is suitable for travel industry professionals and students from relevant junior colleges. Based on years of work and teaching experience, and drawing on theories from management, economics, and marketing, the author elaborates on the topic of travel agency operation and management from the perspectives of travel agency business strategy (What does the travel agency do?), travel agency management strategy (How does the travel agency do?), travel agency talent strategy (Who does the travel agency do?), and travel agency cultural strategy (Who am I?). This book is suitable for travel industry professionals and students from relevant junior colleges.