Store Manager's Handbook - A Must-Read Guide for Performance Improvement in China's Fashion Industry Franchise Business ()

Author: Fan Zhihong
Publisher:
Publish Date: 2006-10-01
Features: The pivotal role of the store manager in the entire store is increasingly gaining attention. Their every action influences the store's operations, and even its survival or demise. To run a successful store, the first step is to address the business competency of the store manager. How to improve the business skills of the store manager, how to enhance their work efficiency, and how to boost store performance by elevating the manager's qualities are the highlights of this book. With simple and clear principles and concise language, the book comprehensively explains the role of the store manager, how to manage the store, how to effectively handle store image projects, product strategies, sales management, promotional planning and execution, customer service management, personnel management, employee training, and team building. It provides inspiration and guidance for store managers, offering strong support and assistance to help them fulfill their responsibilities and operate clothing stores more efficiently. This book is a guiding tool for those aspiring to become outstanding store managers.