Create Your Gold Standard Store Team - Store Team Operations and Training Manual

Author: Chen Xinru
Publisher:
Publish Date: 2006-10-01
Features: In-store sales are a relatively special component of marketing, and everyone has some understanding of it, with a very long history that has accumulated much experience. In China, in-store sales have developed rapidly in both theory and practice in recent years. However, how can an efficient in-store sales team be built? What are the techniques in its operation and management? Many management professionals still lack a systematic and effective approach to this, let alone ordinary store owners. In fact, for in-store sales, the construction of the sales team is also very important. How can an efficient and orderly in-store sales team be built? This book starts from the aspects of in-store sales team construction, training, motivation, and other sales aspects, explaining how to build a gold-standard in-store sales team, as well as how to foster team spirit in the in-store sales team based on standardized management. The necessary hardware for building an in-store sales team includes: organizational structure, team systems, operational standards, and the recruitment and training of in-store sales team members. After forming an in-store sales team, the necessary software includes: the connotation of team spirit, team spirit training for members, and how to build the core competitiveness of the in-store team. Some practical issues that store managers encounter in managing in-store teams include: how to cultivate an in-store team, performance management of in-store teams, and basic skill training for in-store personnel.