Modern Market Research and Forecasting

Author: Wang Zhenlian
Publisher:
Publish Date: 2006-08-01
Features: This book systematically introduces the basic theories and methods of market research and forecasting, including an overview of market research, market research methods, sampling surveys, questionnaire design, data processing and analysis of market research, qualitative market forecasting methods, time series forecasting methods, regression analysis forecasting methods, and more. The book is characterized by its systematicity, practicality, and operability. In terms of content and structure, it meets the teaching requirements of vocational colleges and polytechnic universities. This book can be used as a textbook for marketing majors or other related majors in vocational colleges and polytechnic universities, as a general textbook for economic and management majors in adult colleges, and as a self-study reference for business management personnel and market research personnel.