E-commerce Management Experiment Guide

Author: Huang Zhiping
Publisher:
Publish Date: 2006-08-01
Features: This book is positioned based on the characteristics of vocational and technical education and is organized following the operational process of e-commerce management. The entire book includes 17 experiments across four main parts: E-commerce Planning, Website Planning and Construction, E-commerce Operations, and E-commerce Promotion. All examples are based on real-world e-commerce scenarios, not only assisting teachers in guiding students but also facilitating students' self-management of learning. The book is richly illustrated, concise, and clear, making it suitable for vocational and technical college students majoring in e-commerce. It can also serve as an excellent supplementary learning resource for professionals in related e-commerce fields.