Business English

Author: Liu Jing
Publisher:
Publish Date: 2006-09-01
Features: The "Basic Requirements for English Course Teaching in Higher Vocational and Specialized Education" clearly states the teaching objective of "pragmatism-oriented and application-focused." The compilation of this textbook is based on the talent development goals of higher vocational and specialized education, emphasizing the cultivation of practical language application skills. The content is practical and targeted, organically integrating the development of language foundation skills with the cultivation of foreign business communication abilities. It strengthens listening and speaking training while appropriately reducing the requirements for "academic reading" and enhancing the training and development of "practical reading," which involves reading and simulated writing exercises for practical application documents. The oral and written materials, cases, and cultural introductions selected all align with the domestic international business environment for Chinese students, adhering to the principles of "less is more" and "practicality." This book can serve as a textbook for international business majors or other economic and trade-related disciplines in higher vocational and specialized education, as well as a training manual for business professionals in English.