Modern Sales Practice

Author: Song Guiyuan
Publisher:
Publish Date: 2006-08-01
Features: Based on the orientation requirements of higher vocational and technical education, this textbook adheres to refining theory while emphasizing practical application. It designs its content system primarily around the actual sales process, always focusing on how to conduct practical sales as the main purpose of writing, aiming to cultivate students' comprehensive application skills and practical operational abilities. The book systematically elaborates on modern sales practices, sales processes and models, preparation for creative sales, finding, selecting, and managing customers, formulating sales plans, approaching customers, sales negotiations, handling objections, sales closing, collection of payments, and sales management. This book serves as a teaching material for students majoring in marketing and other finance-related fields in higher vocational and technical colleges, as well as for vocational adult education and corporate training.