Basic Economics

Author: Yan Guohui
Publisher:
Publish Date: 2006-08-01
Features: This book primarily focuses on microeconomic analysis with supplementary macroeconomic analysis. It aims to be both accessible and comprehensive, integrating theory with case studies. While maintaining the overall structure of neoclassical economics, it strives for innovation in the organization and presentation of content. The book consists of 17 chapters, divided into two parts: Microeconomic Analysis and Macroeconomic Analysis. Within each part, analysis methods are consistently applied to systematically introduce the production and consumption behaviors of firms (enterprises) and consumers (households and individuals) in a microeconomic environment, decision-making analysis of firms under different market structures, and government microeconomic policies. Additionally, it examines the mechanisms and policies of overall economic operation in a macroeconomic environment. These topics cover the fundamental requirements for economic theory courses in higher vocational and technical education programs, reflecting the teaching philosophy and characteristics of such institutions.
The content of the book is designed with a focus on the applicability, practicality, and utility of economic theory. It starts from the perspective of applying theories and principles, strengthening the connection between theory and practice. Specifically, each chapter includes case studies related to the content, and each part concludes with skill training exercises. These exercises enable students to analyze cases using the knowledge or principles they have learned. The principles are clearly explained, and the cases are easy to understand, which helps cultivate students' comprehensive application skills and practical operational abilities. This aligns with the goals of cultivating applied talents in higher vocational and technical education.