Competitive Intelligence in Network Environment

Author: Huang Xiaobin
Publisher:
Publish Date: 2006-08-01
Features: Competitive intelligence is all activities related to collecting, analyzing, and utilizing information about competitors, competitive environments, and competitive strategies undertaken by competitive entities to gain and maintain a competitive advantage. This book systematically analyzes the new characteristics of competitive intelligence in the network environment, its functions and roles. It discusses the main methods of online competitive intelligence collection, the basic content of competitive intelligence research, and the main analytical methods. It explores the construction and operation of competitive intelligence systems in the network environment, the qualities and education and training of competitive intelligence professionals, and other issues. It introduces the specific applications of competitive intelligence in modern enterprise management. The book has a novel topic, comprehensive content, cutting-edge perspectives, rich case studies, and strong practicality. It is suitable for as well as professionals in business and industry to study and read, and can also serve as a textbook or teaching reference for undergraduate and graduate students in information management, business administration, public administration, computer applications, and library and information science, as well as MBA and MPA students. The book systematically analyzes the new characteristics of competitive intelligence in the network environment, its functions and roles; discusses the main methods of online competitive intelligence collection, the basic content of competitive intelligence research, and the main analytical methods; and explores the construction and operation of competitive intelligence systems in the network environment.