Price Theory and Practice - (Second Edition)

Author: Zhai Jianhua
Publisher:
Publish Date: 2006-08-01
Features: This textbook has the following characteristics:
First, in the theoretical system of price theory, it emphasizes the price mechanism issues under the market economy system. The price mechanism is the most important and sensitive regulatory mechanism in the operation of a market economy. The textbook elucidates the theory and practice of the formation and operation of the price mechanism through relevant chapters. In the explanation of issues, it strives to adhere to Marx's labor value theory while also incorporating the quantitative analysis methods of market price formation from Western economics. On the premise of acknowledging that price is based on value, it fully emphasizes the decisive role of supply and demand in price formation, as well as quantitative issues such as price elasticity.
Second, it closely integrates with enterprise pricing work and China's actual price management, absorbing the latest achievements of economic reforms, such as price composition, price system, and general price level, reflecting the practice and outcomes of China's economic reforms.
Third, it unifies industrial and agricultural commodity prices, service prices, and factor prices into the socialist market price system, explaining both narrow commodity price issues and introducing the content of broad commodity prices.
Fourth, through the elaboration and exploration of pricing procedures, pricing objectives, pricing methods, pricing strategies, and pricing analysis, it highlights the applicability and operability of price theory and practice, while also complementing teaching in related marketing courses.
Fifth, the textbook's layout is diversified, with each chapter featuring learning objectives, micro-cases, typical cases, small reflections, supplementary reading materials, classroom discussion questions, review questions, practical exercises, and self-assessment questions. Additionally, it employs a large number of charts and examples, which not only clearly present the content system of the discipline but also help stimulate students' enthusiasm and creativity in learning, thereby better cultivating their ability to analyze and solve problems.
(Note: The line breaks "\n" are retained as per the original format.)