Network Advertising Practice

Author: Zhang Jianzhuang
Publisher:
Publish Date: 2002-06-01
Features: This book first briefly introduces the basic knowledge of advertising, and then systematically elaborates on several topics of online advertising practice, including an overview of online advertising, online advertising research and planning, online advertising creativity and design, animation production for online advertising, interactive technologies in online advertising, online advertising distribution and promotion, online advertising budgeting, and online advertising effectiveness evaluation. Each chapter is accompanied by cases and exercises. The content of this book is novel and highly practical, making it suitable as a textbook for relevant courses in colleges and universities, as well as a training and self-study resource for government agencies, enterprises, and public institutions.