Rise of Chinese Consumer Power - Theory and Evidence

Author: Ghana
Publisher:
Publish Date: 2006-08-01
Features: This book is the survey report on China's consumer power by Credit Suisse First Boston (CSFB). The survey believes that strong economic growth, the rise in the proportion of consumption in GDP, and stable real exchange rate appreciation will lead to a threefold increase in China's share of global consumer spending, presenting a good opportunity for global consumer goods companies to boost sales. The survey involved 2,700 people in eight major cities in China, providing rich and highly valuable industry data for corporate management personnel and academic researchers, specifically covering industries such as automobiles, beverages, electronics, financial services, food production, food retail, food service, household and personal care, luxury goods, telecommunications equipment, tobacco, and transportation and tourism. This book is the survey report on China's consumer power by Credit Suisse First Boston (CSFB). The survey believes that strong economic growth, the rise in the proportion of consumption in GDP, and stable real exchange rate appreciation will lead to a threefold increase in China's share of global consumer spending, presenting a good opportunity for global consumer goods companies to boost sales. The survey involved 2,700 people in eight major cities in China, providing rich and highly valuable industry data for corporate management personnel and academic researchers, specifically covering industries such as automobiles, beverages, electronics, financial services, food production, food retail, food service, household and personal care, luxury goods, telecommunications equipment, tobacco, and transportation and tourism.