Travel Agency Enterprise Management

Author: Wang Jian (Editor)
Publisher:
Publish Date: 2006-04-01
Features: This book is divided into three parts: Upper, Middle, and Lower. In line with the requirements of Peking University Press, the writing aims to break away from the old framework and outdated system of textbook compilation, emphasizing innovation, practicality, and forward-thinking. The Upper Part introduces the basic theories of tourism enterprise management, highlighting strategic management, marketing management, human resource management, and financial management frameworks, theories, and latest management concepts. The Middle Part focuses on the capital operations and management innovation of tourism enterprises. It provides a detailed introduction to capital operations and management innovation in the early 21st century. As tourism enterprises in the era of change, they should keep up with the times, innovate, and create new value. The content of the Middle Part strives to highlight this characteristic. The Lower Part introduces case studies of tourism enterprises, emphasizing a brand-new practical model and learning and thinking approach. The cases cover the operating models of tourism enterprises of different scales and characteristics both domestically and internationally. It provides a basic introduction to the operational features of travel agencies such as American Express, Rosen, China Travel Service, China International Travel Service, China Travel Service (Hong Kong), and Spring Travel, while also focusing on the development models of small and medium-sized tourism enterprises. Tourism enterprises are typical agencies, and their operations and development fully reflect a highly competitive market. This requires tourism enterprises to continuously reform and innovate, using operation models and new ideas that align with the times to develop their business. This book highlights this point during the writing process.