International Business - (2nd Edition)

Author: Wilder
Publisher:
Publish Date: 2006-04-01
Features: As one of the best-selling textbooks in the field of international business today, this book transcends the traditional "America-centric" mindset by utilizing multi-dimensional cultural perspectives to analyze multi-level international business. It provides a detailed dynamic description of its integration process, offering an unbiased global view of international business and pioneering a new path for learning it. Vivid examples, unique section layouts, a cohesive framework system, and a consistent emphasis on culture make it easy for everyone to enter the field. Anyone aspiring to enter the field of international business or those interested in it should not miss this book. With it in hand, you can gain a comprehensive understanding of the global landscape.