E-commerce and Enterprise Management (Core Course Series Textbooks for E-commerce Majors in the 21st Century)

Author: Yao Guozhang
Publisher:
Publish Date: 2002-01-20
Features: This book is a comprehensive treatise on e-commerce and business management, focusing on three key issues: the impact of e-commerce on business management, the application of e-commerce in business management, and the transformation of business management to adapt to e-commerce development. The book is divided into 13 chapters, including an introduction, e-commerce and changes in business organizational structure, e-commerce and business competitiveness, e-commerce and human resource management, and network financial management, among others. Except for Chapter 1, each chapter provides relevant case studies. This book is suitable as a textbook for undergraduate and graduate students in e-commerce, MBA students, master's and undergraduate students in economics and management majors; it is also suitable for management personnel and IT professionals in various departments of enterprises; it can also serve as a textbook for e-commerce training courses at corresponding levels.