E-commerce Database Technology (Core Curriculum Series Textbooks for E-commerce Majors in the 21st Century)

Author: Pan Yu
Publisher:
Publish Date: 2002-02-20
Features: This book is compiled in accordance with the teaching plan requirements of the undergraduate major of E-commerce. It comprehensively introduces the relevant theories of information management models and relational database, the basic concepts of Web-based database technology, development methods, and work content. It focuses on explaining fundamental knowledge such as the SQL language and integrated development tools, database design methods, and Open Database Connectivity (ODBC) technology. It also provides a detailed introduction to the main technical content of current popular relational database management systems. Through experimental teaching and case analysis, it helps readers gain a comprehensive understanding of the application of database technology in e-commerce, using computer networks to engage in economic and business activities, and laying a solid foundation for the application, maintenance, and development of e-commerce websites. This book is practical in purpose, rich in content, intuitive and easy to understand, and highly targeted. It is suitable as a textbook and self-study reference for undergraduate and postgraduate students in e-commerce majors or related disciplines such as economics and management, as well as MBAs and postgraduate students. It can also be used by a wide range of professionals engaged in e-commerce and the application and development of network databases.