Marketing in the New Century and Dialogue with Thoughts

Author: Zheng Xueyi
Publisher:
Publish Date: 2002-01-18
Features: When two armies meet, the wise win. In the new century, wisdom leads in marketing, and intellect triumphs. This book is divided into five parts: "From Hard Work Marketing to Lazy Marketing," "From Hard Marketing to Soft Marketing," "From 'Means Person' Marketing to 'Purpose Person' Marketing," "From Marketing Science to Marketing Art," and "From Traditional Marketing to Innovative Marketing." It provides new connotations, vitality, unique theoretical insights, and typical, detailed case analyses in areas such as marketing philosophy, marketing art, marketing innovation, the role of "people" in marketing, and teamwork, offering new inspiration, thinking, and creativity for corporate marketing decision-makers and researchers.