Media Management Research—Innovative System of Radio and Television Management

Author: Hu Zhengrong
Publisher:
Publish Date: 2003-11-02
Features: In this book, the author utilizes a large amount of collected data to reflect on research hypotheses, theoretical structures and foundations, as well as the research methods employed. By drawing on advanced achievements in international media management studies and combining them with the characteristics of media in China, particularly radio and television media, the author proposes a framework for innovative management systems of China's radio and television media, based on the theoretical foundations of systems management theory and contingency management theory. The research methods include literature analysis, in-depth interviews, policy planning, and systems analysis.