Broadcast program management

Author: Dong Yueqiu
Publisher:
Publish Date: 1998-06-27
Features: Broadcast and Television Program Management is a professional book on broadcast and television management, primarily exploring management issues in key stages such as planning, coordination, broadcasting, and feedback in the operation process of radio and television programs. At the same time, it also studies peripheral issues such as program documentation management, advertising broadcast management, and the personnel and institutions involved in program management. Theoretically, the book is guided by systems theory, categorizing each stage of the broadcast and television program process into the program system, discussing the interactions between them, and conducting a detailed study of management issues in each stage. In the chapter "Television Program Planning Management," it discusses the research objects of program planning management, the principles and characteristics of planning management, the basic work of planning management, the formulation, implementation, and control of plans, and other related issues. Regarding program coordination, the book, in Chapter 3, discusses four major categories—news programs, cultural programs, educational programs, and service programs—and clarifies the key issues in the planning and operation of each type of program. In Chapter 4, it focuses on discussing two practical operational issues in program broadcast management—program scheduling and column management—with unique insights. Audience research, as a feedback loop in the program system, plays an important role in consultation and guidance in the system's operation. The book comprehensively introduces the application paths, functions, content, and methods of audience surveys in Chapter 5. In addition to the main content mentioned above, the remaining chapters explore issues such as tape library management, television advertising time slot management, the basic qualities and training of broadcast and television program management personnel, and the establishment and authority of broadcast and television program management institutions. These issues, as the external environment of the broadcast and television program management system, should receive adequate attention when discussing program management issues. Broadcast and Television Program Management applies modern management theory to the practice of broadcast and television management, demonstrating a certain degree of originality. The proposal of the broadcast and television program management system elevates the empirical experience of traditional broadcast and television program management to a theoretical level. The system design is reasonable, the arguments are clear, and the application of management fundamentals is correct, appropriate, and flexible. This book can serve as a professional textbook for students majoring in broadcast and television at universities and colleges. For a broad audience engaged in broadcast and television management as well as business managers in related industries, it also holds certain reading and reference value.