Modern Corporate Culture: New Perspectives (Revised Edition) The Path to Success for Modern Enterprises

Author: Zhuang Peizhang
Publisher:
Publish Date: 2001-03-19
Features: This book systematically discusses the background of the emergence of modern corporate culture, the essential meaning of corporate culture, the characteristics and functions of corporate culture, corporate material culture, corporate image design and marketing culture, corporate management and operation culture, corporate organizational culture, corporate behavioral culture, corporate ethical culture, religious phenomena in corporate culture, a comparative study of the corporate management culture of American and Japanese companies, and family corporate culture, among others. The book demonstrates the following features: Recognizing and grasping modern corporate culture from the perspective of a cultural era; Creatively proposing that corporate culture is a significant development and fundamental advancement of contemporary management theories; Proposing that corporate culture is the "personification" of a company, and according to traditional cultural classification, dividing corporate culture into three layers—material, institutional, and spiritual—from the surface to the interior; Adhering to the principle of linking theory with practice, closely connecting the basic principles of corporate culture with the realities of Chinese enterprises, combining research and analysis of major issues in the current development of corporate culture in China, and proposing corresponding countermeasures; Utilizing knowledge from economics, cultural studies, business management, philosophy, theology, and history, among other humanities and social sciences, to analyze corporate culture phenomena from multidimensional perspectives.