Principles of Management (Higher Vocational and College Business Administration)

Author: Wang Jianmin
Publisher:
Publish Date: 2006-01-27
Features: "Principles of Management" is a textbook developed in accordance with the basic requirements of management courses for higher vocational and technical education by the Ministry of Education. It follows the principle of providing sufficient theory while emphasizing practical knowledge. Its main contents include: Management and Managers, The History of Management Development, Planning Management, Organizational Management, Management Decision-Making, Management Motivation, Management Control, Management Communication, and Management Innovation. The book's distinctive feature lies not only in comprehensively, systematically, and accurately introducing the latest achievements and technical skills of modern management theory but also in focusing more on cultivating and enhancing students' professional skills in applying the learned theories to analyze and solve practical problems. It highlights targetedness, practicality, and operability. The book is primarily intended as a teaching material for students majoring in economic management in higher vocational education. It can also be used as a training manual for corporate management personnel or a reference book for teaching.