Peak Sales: A Practical Guide to Life Insurance Marketing

Author: Wu Qiufeng
Publisher:
Publish Date: 2003-05-01
Features: "Peak Sales—Practical Handbook for Life Insurance Marketing" is a brand-new work by Taiwan's life insurance marketing expert, Mr. Wu Qiufeng. The book is divided into four parts: "Attitude," "Professionalism," "Opening the Door," and "Sharp Eyes," comprehensively and systematically explaining the basic knowledge and skills of life insurance marketing. The book places greater emphasis on the personal factors contributing to the success of salespeople, designing clear directions for their efforts. It also considers the client's perspective, providing methods for salespeople to connect with their clients' inner world, accurately grasp their psychology, and reference techniques for developing marketing plans. The book inherits the consistent style of Mr. Wu's previous works, with vivid, lively, and natural language. It features numerous engaging stories and real-life cases, as well as meticulously developed and designed practical sales scripts, offering strong inspiration and practical guidance for life insurance marketing professionals.
Target Audience: Life Insurance Marketing Managers and Sales Personnel
The book is divided into four main parts:
Part 1, "Attitude": Adjusting mindset to embrace challenges; focusing and pursuing success with dedication.
Part 2, "Professionalism": The qualities essential for a professional, covering goal planning, sales processes, needs analysis, referral techniques, and selling policies through questioning methods, etc.
Part 3, "Opening the Door": Problem-solving techniques, common closing methods, and super closing scripts.
Part 4, "Sharp Eyes": Emotional selling, leveraging psychological knowledge to enhance sales efficiency.