Author: Zhu Mingxia
Publisher:
Publish Date: 2001-08-18
Features: This book is divided into 15 chapters, and the seven stages of the franchise lifecycle constitute the seven main parts of the book: The essence of franchising; Entering franchising; Franchisor operations; Legal aspects of franchising; Franchisee operations; The relationship between franchisors and franchisees; Problems in franchising.
Franchise (University of International Business and Economics)
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