Marketing Planning

Author: Hu Qihui
Publisher:
Publish Date: 2005-02-01
Features: This book is part of the Contemporary Marketing Series, specifically the Marketing Planning volume. It is divided into thirteen chapters and systematically introduces the research object, methods, main classifications, overall marketing planning, research planning, strategic planning, and other aspects of marketing planning. The book also provides insightful and thorough critiques of typical marketing planning cases. The content is comprehensive, the explanations are clear and easy to understand, and the book possesses a certain scientific, systematic, and theoretical nature. It can serve as a textbook for marketing majors in colleges and universities, as well as a reference or toolbook for enterprises engaged in marketing activities.