Public Relations (3rd Edition)

Author: Ju Yan'an (Principal Author)
Publisher:
Publishing Date: 2005-01-22
Features: This book has sold over a million copies in its two editions. It was awarded the National Bestselling Book Award. With the support and affection of readers, this book has journeyed from its first to third editions, from its inception to rapid growth, and then to maturity and improvement over fifteen years. It has always walked alongside everyone. Every step taken, every footprint left, bears the imprint of mutual support, encouragement, understanding, and motivation. This sincere cooperative relationship is the foundation of the book's success. After the second edition was revised, it sold over 100,000 copies in just one year in 2004; since its debut in October 1989, it has sold over a million copies. Concerned readers might ask: Given such popularity, why was a revision published less than four years after the second edition? There are three reasons for this revision and re-publication. As the saying goes, "Great fame often hides great shortcomings." Upon hearing the news that the book had sold over a million copies, the author, while joyful, was not thinking about how to sell it even better but rather felt a strong urge to reflect on their own shortcomings and strive for a higher level. The readers' support has become a burden and responsibility on the author's shoulders. To deliver a truly worthy masterpiece as a token of gratitude to the readers is the first reason for this revision and re-publication.