E-commerce and Internet Economy (Textbooks for 21st Century University E-commerce Education) Northeast University of Finance and Economics Press

Author: Shi Da (Compiler)
Publisher:
Publish Date: 2001-03-20
Features: This book consists of four parts. Chapter 1 is the first part, which is straightforward and clearly explains what e-commerce is. The second part includes Chapters 2, 3, and 4, focusing on technical introductions. The technology of e-commerce mainly includes web page creation, multimedia technology, database technology, CGI technology, etc. The third part includes Chapters 5, 6, 7, 8, 9, and 10, covering topics such as e-commerce and business operations, e-commerce and EDI, network security, online banking, electronic money and payment systems, legal issues in e-commerce, and domain names and Chinese domain names. After students complete the technical section, they gain a strong intuitive understanding of e-commerce, making it easier to introduce business-related content and for students to grasp it. The fourth part, which is Chapter 11, focuses on introducing the internet economy and internet economics. Students in economics-related fields have a solid foundation in economics but lack knowledge of internet economics, so gaining some insight into this area is beneficial.