Marketing Theory and Practice

Author: Han Dechang
Publisher:
Publish Date: 1995-04-04
Features: This book focuses on the principles and practices of the marketing mix, with the main content including: marketing concepts, marketing concepts, marketing strategy, product strategy, pricing strategy, pricing methods, personnel promotion, advertising promotion, public relations promotion, sales promotion, distribution channel strategy, multi-level network direct selling, marketing organization and management, etc. Based on drawing on the essence of Western marketing theory, this book integrates modern marketing theory and practice, featuring innovative concepts, rich content, profound philosophy, clear explanations, detailed information, and easy-to-understand language. It has strong practical value and applicability. This book provides valuable reference for students and teachers of finance and economics colleges, as well as for factory directors, managers, and various marketing professionals in enterprises. It can also benefit the general public in learning and mastering marketing knowledge, as well as guiding family life consumption.