Corporate Culture Consulting Practice

Author: Wang Pu
Publisher:
Publish Date: 2003-06-01
Features: In the past two years, the management consulting business in China has grown rapidly. Large and medium-sized domestic enterprises have gradually accepted and actively sought management consulting services, and the management consulting industry is in a transitional phase from inception to high-speed development. To promote the development of the management consulting industry, Peking University Consulting Co., Ltd. has meticulously compiled and published practical consulting cases accumulated over the years. On one hand, it can provide reference and learning for consulting professionals to improve their service capabilities for clients; on the other hand, it can serve as a reference for enterprises to get closer to management consulting. What is corporate culture? What exactly does corporate culture consulting involve? How is corporate culture consulting conducted? These concepts are often unclear to many people. This book aims to elaborate on corporate culture and corporate culture consulting, with a focus on the application of corporate culture theory. By providing several mature ideas summarized over years, along with a complete panoramic case study, it will distill and discuss the easily confused and important concepts related to corporate culture, exploring analytical methods and problem-solving approaches in this both familiar and unfamiliar field. What is corporate culture? What exactly does corporate culture consulting involve? How is corporate culture consulting conducted? These concepts are often unclear to many people. This book aims to elaborate on corporate culture and corporate culture consulting, with a focus on the application of corporate culture theory. By providing several mature ideas summarized over years, along with a complete panoramic case study, it will distill and discuss the easily confused and important concepts related to corporate culture, exploring analytical methods and problem-solving approaches in this both familiar and unfamiliar field.