Introduction to Tourism

Author: Liu Wei
Publisher:
Publish Date: 2003-02-12
Features: This book is a national-level planning teaching material for the 15th Five-Year Plan of general higher education (vocational and technical education). The main content includes: a historical examination of tourism activities, tourists, the composition of the tourism industry, the nature and characteristics of the tourism industry, the social, economic, and cultural impacts of the tourism industry, tourism resources and their development, tourism industry development planning, tourism industry marketing, tourism industry industry management, tourism policies and tourism laws, and the sustainable development of the tourism industry. The book has the following features: 1. Comprehensive, systematic, and easy to understand. 2. The teaching material incorporates the latest research findings from both domestic and international sources, striving to reflect the latest research trends in tourism studies. 3. The teaching material highlights the use of case studies, enhancing its practicality and increasing students' interest in learning. 4. In terms of the volume and depth of research content, and from the perspective of writing, it has made beneficial explorations to avoid overlap with other disciplines. This book can be used as a teaching material for students majoring in tourism in higher vocational colleges, higher technical colleges, and adult higher education institutions. It can also be used by students in five-year vocational colleges, secondary vocational schools, and other relevant personnel.