Corporate Culture: Defeat the Enemy Without Fighting

Author: Li Zonghong
Publisher:
Publish Date: 2003-01-01
Features: Human behavior is driven by two major forces: the self and the superego. Management systems are designed to activate and leverage the self's motivation, while corporate culture is designed to activate and leverage the superego's motivation. Through numerous case studies of both successful and unsuccessful corporate culture battles, as well as research on corporate culture theories in Chinese and foreign management circles, this book proves the truth that a superior culture leads to corporate success. Though intangible, corporate culture has proven successful experiences. From corporate image to corporate strategy and business philosophy, from shaping corporate beliefs, values, and cohesion to fostering innovation and teamwork, this book provides a comprehensive and highly practical methodology for establishing and strengthening corporate culture. It includes the most successful cultural types from both Chinese and foreign companies, enabling you to understand yourself and your competitors in the intangible battle of corporate culture, ensuring victory in every confrontation.