Management (Second Edition)

Author: Zou Zhenduo, Editor-in-Chief
Publisher:
Publish Date: 2000-08-05
Features: This book is written in accordance with the requirements of the core courses in business management under the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education. It is currently the most influential management textbook in China. This book is also a project under the "Plan for Building 100 Excellent Course Textbooks in Higher Education." The "Plan for Building 100 Excellent Course Textbooks in Higher Education" has been included as a whole in the "National Key Book Publishing Plan for the 15th Five-Year Plan" by the General Administration of Press and Publication. Building on the many advantages of the previous edition, the second edition presents content in a more concise and lively manner. The entire book reflects the latest advanced achievements in both theory and practice of world management disciplines (mature management practices and theories developed after the 20th century). It also reflects the direction of management system reform and the challenges faced after the global economic integration and China's entry into the WTO (adding a chapter on global management, with chapters and cases reflecting the practices of successful enterprises from various countries). Additionally, it reflects the characteristics of Chinese culture and management. The second edition of this book is accompanied by resources such as "Management Cases and Solutions" and teaching slides. It is targeted at undergraduate (including junior college) students majoring in management disciplines for the "Management" course. This book is a research outcome of the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education and the "Plan for Building 100 Excellent Course Textbooks in Higher Education" by Higher Education Press. It is a textbook for the 21st century and the core course textbook for all business management disciplines in higher education institutions. This book combines theory and practice, drawing on the essence of management thoughts and theories accumulated by humans throughout history and across cultures in socio-economic activities. It systematically explains the basic principles and functions of management and establishes a new management system in management studies, including information, decision-making, planning, organization, leadership, control, and innovation. Globalization, knowledge-based, human-centered, and informatization are the characteristics of the 21st century. To meet the demands of the era and fully consider the basic knowledge literacy of business management talents in the 21st century, this book also specially explains global management, management ethics, decision-making methods, and enterprise resource planning. Based on the management practices of Chinese enterprises over the past 20 years, especially since the beginning of the 21st century, each part of the book includes short cases of Chinese enterprise management. This book not only absorbs the latest achievements at the forefront of world management studies but also closely combines with the actual situation of Chinese enterprises. It reflects both the scientificity and systematicity of the textbook and highlights the timeliness and practicality of management studies. This book can be used as a textbook for all business management disciplines in higher education institutions and is also suitable for students in other disciplines of economics and management, as well as for general readers.