Promotion Management and Planning (Marketing Major) Northeast University of Finance and Economics Press

Author: Jin Junxi
Publisher:
Publish Date: 2001-12-19
Features: This book fully considers the holism, scientific and rational structure of the promotion theory, establishes some important promotion concepts, proposes a complete and innovative disciplinary framework. More importantly, it handles the relationship between "what is," "why," and "how to do" well in terms of content, placing greater emphasis on the analysis and elaboration of "how to do." The expression follows the logic and regularity of practical activities, constructing the main lines of each part of the content, attempting to change the traditional purely theoretical model. This book is a relatively ideal replacement textbook for marketing majors and related disciplines, suitable for teaching, basic theoretical research, and self-study or reference for relevant individuals.