E-commerce

Author: Song Yuanfang
Publisher:
Publish Date: 2003-06-01
Features: This book is written for senior and middle-level managers in enterprises and MBA students, offering practical application insights. It also discusses e-commerce technology and transaction processes, but at a level integrated with management. It enables readers to clearly understand why we use e-commerce technology, why we need such processes, and how e-commerce aligns with the overall corporate strategy. Each chapter includes cases, all sourced from renowned enterprises in China and the world. Reading these cases will provide valuable inspiration for the practical operation of e-commerce. This book is a comprehensive textbook introducing the concepts, structure, technology, and applications of e-commerce. It not only covers the basic concepts and theories of e-commerce but also introduces new concepts, technologies, and applications. Its key feature lies in its step-by-step theoretical explanation, progressing from simple to complex, while integrating numerous domestic and international cases for clear and engaging explanations. It combines thorough theoretical depth with vivid practical applicability. This book can serve as a textbook for undergraduate students in e-commerce and management-related fields, as well as for e-commerce practitioners and senior and middle-level managers in enterprises.